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About

Why Prolly?


A good investor is someone who understands what they're investing in and why they're investing. But to do that, they need to wade through mounds of data, absorb fast-moving news, and tackle jargon-laden analysis. This can make investing in the stock market intimidating, even to professionals. As industry veterans ourselves, we found that we were frequently approached by friends and acquaintances wanting advice on how to get started investing for themselves. Most often, although they were keen, they hesitated because they felt they didn’t understand well enough what they were doing.


That led us to a bit of a realisation: by refraining from individually investing because they felt they didn’t understand enough, they were being good investors. What if there were a tool that helped them to understand? What if there were a tool that turned their good investor instincts into actionable investment ideas? What if we built that tool?

Why Prolly?


A good investor is someone who understands what they're investing in and why they're investing. But to do that, they need to wade through mounds of data, absorb fast-moving news, and tackle jargon-laden analysis. This can make investing in the stock market intimidating, even to professionals. As industry veterans ourselves, we found that we were frequently approached by friends and acquaintances wanting advice on how to get started investing for themselves. Most often, although they were keen, they hesitated because they felt they didn’t understand well enough what they were doing.


That led us to a bit of a realisation: by refraining from individually investing because they felt they didn’t understand enough, they were being good investors. What if there were a tool that helped them to understand? What if there were a tool that turned their good investor instincts into actionable investment ideas? What if we built that tool?

Enter Prolly.


What is Prolly?


Prolly is the world’s first real-time AI assistant for finance. It's designed to help you keep up with Wall Street every day, making financial news and data accessible and actionable. It does this by getting to know you and your interests, and then screening our sources of high-quality financial news, information and analytics to deliver and track investment ideas that are relevant to you.


But that’s not all: you interact with Prolly using a natural-language chat user interface, powered by OpenAI's ChatGPT. Just type in a question to get going. What’s the latest on Boeing? Who are Ford’s biggest competitors? Is Google expensive compared to its peers? Prolly’s AI will understand your question, and go looking for the answer in our premium, trusted information sources, and deliver you an answer in plain, understandable English. It will even suggest relevant follow-up questions to help you quickly build understanding, and navigate to new ideas. Prolly’s AI will also assist you with Smart Alerts: just ask Prolly to notify you of significant news or valuation and pricing events in the stocks of your choice.

Enter Prolly.


What is Prolly?


Prolly is the world’s first real-time AI assistant for finance. It's designed to help you keep up with Wall Street every day, making financial news and data accessible and actionable. It does this by getting to know you and your interests, and then screening our sources of high-quality financial news, information and analytics to deliver and track investment ideas that are relevant to you.


But that’s not all: you interact with Prolly using a natural-language chat user interface, powered by OpenAI's ChatGPT. Just type in a question to get going. What’s the latest on Boeing? Who are Ford’s biggest competitors? Is Google expensive compared to its peers? Prolly’s AI will understand your question, and go looking for the answer in our premium, trusted information sources, and deliver you an answer in plain, understandable English. It will even suggest relevant follow-up questions to help you quickly build understanding, and navigate to new ideas. Prolly’s AI will also assist you with Smart Alerts: just ask Prolly to notify you of significant news or valuation and pricing events in the stocks of your choice.

Who is behind Prolly?


Prolly has been developed by a team of industry veterans with years of experience in financial analysis, trading, and technology, across three continents. Prolly’s data partners include some of the most trusted names in financial news and data: The Wall Street Journal, Dow Jones Newswires, Barron’s, S&P Global, Marketwatch, IEX and Polygon.io.

Who is behind Prolly?


Prolly has been developed by a team of industry veterans with years of experience in financial analysis, trading, and technology, across three continents. Prolly’s data partners include some of the most trusted names in financial news and data: The Wall Street Journal, Dow Jones Newswires, Barron’s, S&P Global, Marketwatch, IEX and Polygon.io.