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Why Prolly?

A good investor is someone who understands what they're investing in and why they're investing. But to do that, they need to wade through mounds of data, absorb fast-moving news, and tackle jargon-laden analysis. This can make investing in the stock market intimidating, even to professionals. As industry veterans ourselves, we found that we were frequently approached by friends and acquaintances wanting to learn on how to get started investing for themselves. Most often, although they were keen, they hesitated because they felt they didn’t understand well enough what they were doing.


That led us to a bit of a realization: Too much information in a complicated language is limiting informed participation in financial markets. We believe AI can help bridge this knowledge gap. Hence, we are building Prolly. We welcome you to join us on this journey to improve Prolly and support our mission to equalize financial knowledge.

Prolly Data Sources

We license premium news and fundamental data from some of the industry’s most trusted sources: S&P Global, IEX Cloud, Dow Jones Newswires, as well as drawing from corporate regulatory filings to the SEC. Prolly will also search the internet for relevant information if required. All data is clearly sourced and its provenance transparently presented to the user. Prolly does not train on real-time data, but uses LLMs to surface information that is relevant to the question with appropriate sourcing

What is Prolly?

Prolly is an AI-powered research assistant that helps you keep up with global financial markets daily with premium content and data that professionals use.


With Prolly, we are reimagining how the next-gen investors interact with Wall Street. We use a reimagined UI, customized foundational models like GPT 4 and Llama 2, to answer questions in real-time with licensed premium content to simplify the process of financial research.

Enter Prolly

Enter Prolly


Prolly Data Sources

Prolly does not train on real-time data, but uses LLMs to surface information that is relevant to the question with appropriate sourcing. We license premium news and fundamental data from some of the industry’s most trusted sources: S&P Global, IEX Cloud, Dow Jones Newswires, as well as drawing from corporate regulatory filings to the SEC. Prolly will also search the internet for relevant information if required. All data is clearly sourced and its provenance transparently presented to the user.

What is Prolly?

Prolly is an AI-powered research assistant that helps you keep up with global financial markets daily with premium content and data that professionals use. With Prolly, we are reimagining how the next-gen investors interact with Wall Street. We use a reimagined UI, customized foundational models like GPT 4 and Llama 2, to answer questions in real-time with licensed premium content to simplify the process of financial research.

Enter Prolly
Why Prolly?

A good investor is someone who understands what they're investing in and why they're investing. But to do that, they need to wade through mounds of data, absorb fast-moving news, and tackle jargon-laden analysis. This can make investing in the stock market intimidating, even to professionals. As industry veterans ourselves, we found that we were frequently approached by friends and acquaintances wanting to learn on how to get started investing for themselves. Most often, although they were keen, they hesitated because they felt they didn’t understand well enough what they were doing.


That led us to a bit of a realization: Too much information in a complicated language is limiting informed participation in financial markets. We believe AI can help bridge this knowledge gap. Hence, we are building Prolly. We welcome you to join us on this journey to improve Prolly and support our mission to equalize financial knowledge.

Be the First

Be the First

to Experience Prolly

to Experience Prolly