A good investor is someone who understands what they're investing in and why they're investing. But to do that, they need to wade through mounds of data, absorb fast-moving news, and tackle jargon-laden analysis. This can make investing in the stock market intimidating, even to professionals. As industry veterans ourselves, we found that we were frequently approached by friends and acquaintances wanting to learn on how to get started investing for themselves. Most often, although they were keen, they hesitated because they felt they didn’t understand well enough what they were doing. That led us to a bit of a realization: Too much information in a complicated language is limiting informed participation in financial markets. We believe AI can help bridge this knowledge gap. Hence, we are building Prolly. We welcome you to join us on this journey to improve Prolly and support our mission to equalize financial knowledge.